New Podcast Series:

The Making of Smile & Co.

Posted by Smileandco on July 12, 2017

The Making of SMILE & CO. Episode SIX

Welcome to the sixth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she discusses the power of networking within her community and the effect it has had on her business launch. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

New Sponsor of the Show

 

Stream Dental Staffing Solutions is The Making of SMILE & CO.’s new sponsor! They provide human resource services that will help you create a human resource strategy and find the best employees. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

 

Time-Stamped Show Notes

2:55 Intro

3:40 Ashley tells us how the Intel company picnic turned out, and why all the weeks of preparation were worth it.

9:00 Networking in 100-degree weather for many hours is exhausting.

9:41 Ashley scored 50 emails from the event, which far exceeded her expectations.

12: 42 How many customers could Ashley get if she did more events like the Intel company picnic?

12:49 Why connecting with other people solidified her business strategy and marketing efforts.

13:18 Ashley will open Smile and Co. in less than two months.

13:31 Michael mentions that he provides consulting on how to do ground marketing. Click here for details.

13:53 Taryn Grows, from the Folsom Chamber of Commerce, helped introduce her to several small business owners and community members.

16:04 How to network in your community to grow your dental practice.

16:40 The Top Golf booth was lots of fun and an exciting prospect to network with.

19:35 Howard Farran interviewed Ashley on his Dentistry Uncensored podcast, and it was a big success because Howard believes in her vision.

22:05 Samantha Leonard of Stream Dental is helping Ashley hire top talent and create a strategy for human resources. Michael interviews her to hear details of how she helps dentists grow their businesses.

25:49 Samantha finds candidates with drive and motivation.

27:15 Why most dentists fall short when it comes to team management.

29:00 Why Ashley thinks working with Samantha is like a match made in heaven.

30:00 Ashley is going to the Dominican Republic to learn how to place dental implants.

30:30 With Anissa’s help, Ashley’s Facebook Live Video went viral.

36:31 How to make a warm audience hot.

36:55 Details about her giveaway event and VIP list.

37:50 Why having a targeted audience works and how Facebook rewards you for engagement.

40:43 Ashley suggests joining The Dental Marketing and Profits and Delivering Wow Hangout.

40:15 Fear and dentistry.

41:45 Ashley talks about the nervousness of doing Facebook Live for the first time.

43:50 Gary Vaynerchuk says to put all your eggs in the Facebook basket.

44:50 Ashley discusses what’s on the schedule for next week.

45:45 Tami Teel, the interior designer, will order all the things that will go into the dental space. Ashley is excited to see it finished.

46:30 Resource of the Week: Folsom Chamber of Commerce. Everybody she’s met is amazing and welcoming, and they want to see everyone’s businesses thrive.

47:30 Kingdom Coffee Roasters. Ashley enjoyed networking with them and showing them love on Instagram.

48:39 Ashley is doing ground marketing by partnering with wineries and breweries and giving away her leftover freebie swag bags and shirts.

50:31 Her broken phone is the biggest headache because she can’t respond to messages.

51:07 Help-a-Dentist. Did you sign up for every PPO offered to you? Reimbursement rates are low, so where do you draw the line? Do you take anything you can get?

51:10 Main Lesson: Ground marketing works.

53:11 Ashley is leaving the country on Tuesday to learn dental implants and will interview and hire people when she gets back.

53:53 Closing

 

 

3 Main Ideas

 

1. Ground Marketing Works

 

Ashley made a lot of progress through networking this week. She said that all the work and preparation she put toward the Intel company picnic was worth it because she got to meet so many amazing people.

She encourages dentists to try ground marketing before trying methods like postcard mailers that could end up in the trash.

She advises, “Marketing in any way shape or form works if you do it correctly, guys. Don’t be afraid to put a little elbow grease into it. Mingle, make some friends, get out there. Ask people how you can help their businesses thrive so that they can eventually help you. Don’t just give out free toothbrushes and call it a day. Actually get to know people. Know what they want in a dental experience and why they haven’t been to the dentist in X amount of years.”

 

 

2. Connect with your Chamber of Commerce

 

Ashley secured a lot of connections by going to her local Chamber of Commerce. She said that the business services manager there made sure to connect her with other small businesses and members of the community.

It’s important to get out there and meet people. Like Ashley says, “Fear is surrounded by what we do. People don’t like going to the dentist, normally. So, if they can put a face and personality to your name, and they like your brand, and they’re not just choosing a provider on their insurance list… it’s that much more impactful.”

 

3. You Need Facebook

 

Ashley’s first time on Facebook Live was three months ago, and it opened a lot of doors for her. Now she has a big following, and she hasn’t even opened the practice yet!

Last week she did a live video for her dental package giveaway and got a fantastic response from her community. Her video reached over 18,000 people, and she had over 1,000 people click her link to go to her giveaway page.

Ashley’s last Facebook Live video went viral all because she put herself out there and made herself vulnerable. She says it was scary and people probably judged her, but who cares?

Businesses should worry about invisibility more than they should be afraid of embarrassment. It’s more important to get your name noticed, and brand recognized. “All of this wouldn’t have happened if I didn’t step out of my comfort zone,” Ashley commented.

 

 

Help-a-Dentist

 

Ashley has a question about PPO’s. Did you sign up for every PPO offered to you? She says that some of the reimbursement rates are low and wants to know where to draw the line. Do you take anything you can get?

Message her on Facebook or Instagram to discuss!

 

Resources of The Week

 

 

 

Find Out More

 

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don’t miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

Remember that Ashley’s revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashely@smileandcompany.com.

Posted by Smileandco on June 27, 2017

The Making of SMILE & CO. Episode FIVE

Welcome to the fifth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she discusses her upcoming Intel company picnic and the headache of trying to get work done in 108-degree heat with no AC. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

 

Time-Stamped Show Notes

1:29 Recap of last week and intro. Ashley tells us that she’s been preparing for her inaugural event, the Intel company picnic.

3:50 How creating a space on the internet helps your ground marketing process.

4:50 Mentioned book: Will it Fly by Pat Flynn.

5:30 Ashley scores free swag bag gifts through her mom, an office manager of a dental practice, and through Sue Silvia and Kevin with Oral-B and Crest (Proctor and Gamble).

7:30 Why it’s best to have a great personality and get people’s contact info at the events.

8:26 The soft opening for Smile and Co. will be Saturday, August 19 and will feature vendors, giveaways, and music. The Grand opening is September 9.

10:14 Shower everyone with a great personality.

11:45 Ashley has purchased t-shirts with the company logo and has boosted them through Facebook. Sign up at Facebook Ignite to learn how to boost posts.

13:49 Explanation of the Instagram algorithm change.

14:25 Ashley spent the week putting together swag bags, folding shirts, and getting supplies for the event.

15:00 How she targeted Intel employees with Facebook’s advanced method. She also talks about the email funnel system, and the gifts each subscriber will receive.

17:11 How to ground market to the other vendors at the event.

18:55 Give, give, give before you take, according to Gary Vaynerchuk’s book, Jab Jab, Jab, Right Hook.

19:30 Ashley talks about writing the web copy for her new site.

20:35 Why About Us pages shouldn’t be about the company.

22:56 Ashley talks about writing and how the blog won’t only be about dental work.

25:56 Making YouTube videos.

26:47 Ashley met with Glenda LaMarr of Upper Cloud Media, who advised her to do both a soft opening and a grand opening.

28:50 Samantha Leonard of Stream Dental is going to devise a hiring strategy for her.

30:02 Ashley describes how she is a visionary person and why she needs someone to help her with documentation and implementation details.

30:48 Why she doesn’t want to rush with the hiring process and who she wants on her team.

33:47 What she wishes she knew in advance to closing escrow on her building.

39:40 Why Ashely had to keep quiet about her upcoming venture and how another dentist is making a big mistake by thinking of her as competition.

41:07 Ashley discusses the disappointments of the building exterior and why she has decided to focus on other things instead.

42:59 Branding is everything, and if you don’t figure it out, the community will do it for you.

45:18 The woes of working from home in 108-degree weather.

48:59 Ashley notes that she would love to have multiple locations in different major cities one day.

49:51 Her favorite resource is her whiteboard, which she uses for organizing her to do lists.

51:29 The broken AC and the busy work of filling swag bags and folding shirts have been the biggest headache this week.

53:20 Follow Ashley’s husband’s attendance of the game on Instagram.

54:34 Help-A-Dentist question: How early on would you bring on a consultant, if you’d use one?

55:36 Ashely thanks all podcast listeners for reaching out to her with questions and hopes everyone gets value from the show.

57:31 Know your brand and create something that will set yourself apart from the rest.

59:13 Letter from listener, Danny, from Ohio.

59:39 Ashley talks about what’s on next week’s schedule.

1:00:00 Closing.

 

 

3 Main Ideas

 

1. Know Your Competition

 

Ashley mentions that her former boss warned her not to open a “competing” practice because it would be a conflict of interest.

 

“It’s tough when you’re building something on your own, but you still need the income to support your side gig, so you have to keep it under wraps,” Ashley said.

 

Ashley’s wise for concealing the news, but the dentist is wrong to think of her as a competitor. It’s better to think on a larger scale when trying to beat the competition. Your competition is not the other nearby dentists.

 

Rather, you are competing for the business of people who may buy a purse or a flat-screen television instead of taking a trip to the dentist. Your competition is all the other places where people choose to spend their money instead of dental care.

 

 

 

2. Know Your Brand

 

You must build a brand. If you don’t figure out what your brand will be, the community will label you and figure it out for you.

 

Having a brand will help your customer feel a sense of emotion, which is important when you’re trying to make a sale. You want your client to be involved with your brand, and not be ambivalent.

 

Creating a customer avatar is one of the best ways to figure out who your target audience is. Where do they shop, and what do they look like?

 

 

3. What are you Going to Create?

 

If you’re going to build a practice, think about creating something that has your heart and soul, and not someone else’s. It’s the best way to stand out and not blend in or get lost in an abyss.

 

Like Ashley says, “If you are interested in doing a startup, I know that you are doing it because you are a creator, so what are you going to create? And don’t just copy someone else who’s done it before on Dental Town. Think of something that drives you and what you would appreciate in a dental office if you were not a dentist.”

 

 

 

Help-a-Dentist

 

Ashley has a topic she needs your help with, and here’s her question: How early on would you bring on a consultant, if you’d use one?

 

She is wondering how to make sure she has all the hiring, front desk protocol, employee handbook, and other systems in place.

 

Should she hire a consultant soon? Message her on Facebook or Instagram to discuss!

 

 

Resources of The Week

 

  • Ashley mentions the FBIGNITE training course with Dr. Anissa Holmes.

Use the link to receive $100.00 OFF 

 

  • Mentioned Books:

Will it Fly by Pat Flynn

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

 

  • White Board

Sometimes all it takes is a trusty white board (with colorful markers) to organize your life and be productive. Try it! Go get yourself a whiteboard and create a To-Do-List or Schedule and let us know how it goes! Take a picture of it and share it!

 

Find Out More

 

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

 

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

 

Questions or comments? Feel free to contact me here.

 

Follow me on Instagram or Facebook and improve your dental practice every day!

 

Have you subscribed? Don’t miss a single episode!

 

Subscribe: iTunes | Android | Email | RSS | More

 

Listen to podcasts and learn more about The Dental Marketer on the website.

 

Remember that Ashley’s revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashely@smileandcompany.com.

Posted by Smileandco on June 13, 2017

The Making of SMILE & CO. – Episode FOUR

Welcome to the fourth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she discusses her brand identity and the headaches of being a busy entrepreneur with kids. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen closely, because you won’t want to miss this week’s episode!

 

Today’s Sponsor:

Dr. Anissa Holmes specializes in helping dentists market their practices through Facebook. After using Facebook to boost her second dental startup into a multi-million-dollar company, she decided to help other dentists achieve the same results. Take her live masterclass, FBIGNITE and learn how to use Facebook to exponentially grow your business! Learn more about what Dr. Holmes offers on her website, Delivering Wow.

Use the link to receive $100.00 OFF 

 

 

Time-Stamped Show Notes

1:21 Recap of last week and intro.

3:40 This week Ashley is working on IT, cabling, and branding her website.

4:07 Ashley mentions her cousin, Steve Joves, who is helping her with graphic design.

4:37 Ashley talks about having a booth at the Intel company picnic on June 24. It’s thousands of employees and it’s a big deal. She talks about which freebie she could give away.

6:00 How much goes into a logo?

9:00 The feeling behind her brand is casual luxury: All the amenities of Four Seasons with a casual vibe.

9:56 Cool music on Fridays

11:00 How are you going to be the purple cow? How are you going to differentiate yourself?

14:18 The Intel picnic is about getting out to say hello and collecting emails.

14:48 What it’s like working with Dr. Anissa Holms of FBIGNITE and how she helps dentists grow their businesses.

17:10 Ashley discusses her contractor needs, from IT to cabling, and more.

22:17 The top priority is to have freebies at the Intel picnic, but what kind?

23:34 Michael discusses the Red Bull empty can marketing tactic.

23:50 Alibaba is a possible place to get bulk items for affordable cost.

24:23 Ashley talks about Unlock the PPO and why she’s so happy about the service. She found them on a Dental Town thread.

25:45 Michael gets Lisa Weber of Unlock the PPO on the phone to discuss how they negotiate insurance fees for you. Lisa gives the background on the organization.

30:11 Lisa talks about how they help dentists by acting as a liaison between the practice and the insurance company.

36:24 Lisa discusses how they identify insurance carriers that are difficult to work with.

39:04 Back to Ashley. She says that working with insurance is like playing chess and that it’s strategic.

41:45 The week has been filled with stress for Ashley as she’s had important business meetings while running after a screaming toddler.

46:30 Total of unexpected charges so far: $14,000.

49:11 How to delegate to grow your business.

52:47 Working in your business versus on your business. Mentions E-Myth Revisited by Michael Gerber.

53:27 When is a good time to delegate?

54:15 Facebook Ignite is the Resource of the Week.

54:45 How she wished she’d used associateships to learn about front office duties.

55:33 Her biggest headache is being a working mom, and she’s grateful she has family nearby.

56:21 How to know your limits and have a support system.

59:08 Help-a-Dentist. What is something completely unique that goes according with her dental practice’s brand that she can give out at the Intel picnic?

1:00 Ashley discusses what is on her plate for next week.

1:02 Why Sirona brand dental chairs?

1:08 Closing

 

3 Main Ideas

 

  1. Know Your Limits. When you get frustrated, step back and be grateful for the opportunity of being able to have a dream business. It’s good to have a support network that can help you with family responsibilities sometimes, while you take care of business.

Having an understanding spouse matters when you’re an entrepreneur. You need someone who believes in you and what you’re doing, even if you fail.

 

  1. Delegate it. “You have to know what you’re good at and then delegate all the areas where you know you suck at,” Ashley says.

As business people, we think we should wear every hat and do it all, but that might not be such a good idea. You’re not going to be good at all that you attempt, and why not get someone who can do it better and faster?

The solution is to have people around you that you can trust, so they can make some of the decisions and do good work.

 

  1. Stay True to Your Brand. Ashley mentions several times that the theme behind Smile & Co. is something different from the status quo. She wants to have music, culture, food, wine, and fun in the business and chooses items for the practice accordingly.

Being true to your brand means sticking to it, even though other dentists are doing something else. Customers recognize when a company is different, and it makes their experience more memorable. But even more importantly, you will feel good about your practice if it shows your identity and not someone else’s. If you can be yourself in business and have a good time, you’ll never burn out.

 

 

Help-a-Dentist

Ashley has been invited to an Intel company picnic and it’s her first major event. There will be thousands of employees there. She wants to order freebies to hand out so they can remember her when it’s time to see a dentist.

What is something completely unique that goes according with her dental practice’s brand that she can give out at the Intel picnic?

 

 

Resources of The Week

  • Ashley recommends the FBIGNITE training course with Dr. Anissa Holmes. She says it’s amazing and she learns all about things like marketing funnels, engaging the audience, and more.

Use the link to receive $100.00 OFF 

 

 

  • Mentioned Books:

E-Myth Revisited by Michael Gerber

 

 

Find Out More

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

 

 

Have you subscribed? Don’t miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

 

 

Remember that Ashley’s revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook to say hi or to ask questions about her experience.

Posted by Smileandco on June 3, 2017

The Making of SMILE & CO. – Episode 3

Image may contain: ocean, sky, cloud, outdoor, text, nature and water

Welcome to the third installation of The Making of SMILE & CO.! Being a business owner can be astronomically difficult, especially when expensive dental equipment is taken into account and the practice is built completely from scratch. Join Michael Arias as he speaks with Dr. Ashley Joves about the hands-on creation of her dream practice.

 

Today’s Sponsor

Dr. Anissa Holmes specializes in helping dentists market their practices through Facebook. After using Facebook to boost her second dental startup into a multi million-dollar company, she decided to help other dentists achieve the same results. Take her live masterclass, FBIGNITE and learn how to use Facebook to exponentially grow your business! Learn more about what Dr. Holmes offers on her website, deliveringwow.

Use the link to receive $100.00 OFF 

 

Time-Stamped Show Notes

  • [0:01] — Michael tells us about Dr. Anissa Holmes and her revolutionary Facebook masterclass for dentists.
  • [0:51] — A quick recap about Dr. Ashley Joves and her journey to create a revolutionary dental practice from scratch.
  • [2:01] — Although countless people believe that emotions should never play a role in business, factors such as emotional intelligence can help us succeed.
  • [3:13] — According to inc.com, there is no such thing as a purely logical decision; our emotional intuition will always play a role.
  • [4:09] — Ashley describes her opinion about the role of emotions in business.
  • [5:45]“I’ve been doing a lot of the not-sexy stuff,” Ashley says. In other words: paperwork, emails, 300+ messages…
  • [7:00] — Ashley uses Wells Fargo to cover particular fees, such as wiring fees.
  • [9:15] — After changing the name of her practice from SMILEBAR to SMILE & CO., Ashley paid a total of $1,200. “You couldn’t just hit backspace on your keyboard three times?” Ashley wonders. She suggests checking whether the name of your future company has already been trademarked before sending it in for official approval.
  • [14:45] — Plenty of backend costs and processes have taken a major tole on Ashley’s sleep and emotions.
  • [15:50]“A good dental chair can enhance the patient experience.” According to First Impressions, comfort is one of the most important factors of customer satisfaction, given your practice itself is well-designed.
  • [20:30] — Demographic work is important for making major decisions about your practice.
  • [23:45] — While on maternity leave, Ashley lacked solid income and lost backing from banks. Her husband earned a higher income and potential income, helping her obtain the bank resources she needed. Ashley chose Wells Fargo because they reached out to her with advice: to prepare a business plan before asking banks for money, which also causes different banks to compete for you.
  • [32:19] Michael talks more about Dr. Anissa Holmes’s Facebook Ignite!
  • [37:50] — Michael speaks with Ryan about how he managed to work with Ashley under such fantastic rates.
  • [43:20]“Student loan debt is one of the better debts to have,” Ryan says. The monthly payment is nothing compared to the return of your practice.
  • [51:20] — Ryan highlights the benefits of working with an industry-specific lender.
  • [53:00] — Find Ryan at this website! With a few clicks you can find somebody like Ryan in your area.
  • [53:30] — Ashley used the Breakaway Startup Series to guide her “dentagraphics” journey. They will provide a fantastic report about where you should place your practice based on information you plug in!
  • [1:03:06] — Although you may never find the perfect location for your practice, Ashley believes that simply showing your face at local events and community locations will send you a long way.
  • [1:06:00]“I plan to give my cell phone number to my patients,” Ashley says. She believes that medical experts should be easily accessible, despite the possible side effects.
  • [1:11:30] — Biggest Headache of the Week: Suddenly, Ashley was bombarded with 1-star reviews across her social media. She reported each individual profile to Facebook in order to resolve the problem.
  • [1:14:55]#ResourceOfTheWeek: Check out Nifty Thrifty Dentists on Facebook! They provide awesome tips and tricks that will save you money in every corner of your practice. “Everything costs an arm and a leg,” Ashley emphasizes. It can be helpful to work with other dentists to create new, innovative ideas.
  • [1:16:20] — This week, Ashley learned a little bit about herself. “Balancing being a good person has to be separated from the business side,” she says. Although she doesn’t want to hurt the feelings of others, Ashley has to preserve the creation of her business, not to mention her personal sanity. Think about yourself and worry less about burning bridges!
  • [1:16:20] — Ashley sums up the challenges of being a business owner, or, as she phrases it, the “not-sexy stuff.”
  • [1:21:40]#HelpADentist: Ashley wants to know which pieces of equipment should be high-end and what can be purchased from eBay. For example, she has her eye on a fantastic inter-oral camera, but the price tag might be too much. Are there resources that might help her? Where should she cross the line between high-end and saving money?
  • [1:23:20] — Learn what’s next for Ashley and tune in to episode 4 to learn how it goes!

 

3 Main Ideas

  1. Many people believe that emotions should be removed completely from professional business ventures. Clearly, the fear of cutting ties from people and sending out negative messages is difficult for Ashley. Are factors such as emotional intelligence important for business? Should she approach her new practice with rock-hard skin? Try to find a balance between taking care of yourself, maintaining your business, and nurturing your values.
  2. Demographics—or “dentagraphics,” as Ashley calls it—is a vital tool for planning your dental practice. Although resources such as the Breakaway Startup Series can help you better guess where your business can thrive based on personalized information, Ashley believes that practicality and the desires of your life should always be the priority. Regardless of where you place your practice, make your presence known throughout your community.
  3. Before asking banks for money, prepare a business plan. They will be more likely to wave aside certain issues if you put time into and get serious about your intentions. Furthermore, the given banks might even compete for your business. Also, find a lender who specializes in your industry. They will be of greater help and supply you with advice and resources that are better tailored to your needs!

 

Help-A-Dentist

Starting a business can be an expensive venture. When that business includes the specialized equipment of a dental practice, it becomes head-bangingly astronomical. Ashley wants to know which pieces of equipment should always be high-end, and which pieces can be purchased from sources such as eBay. What other resources could help her? Do patients notice, for example, when an inter-oral camera isn’t the most favorable model? Send her a message here and let her know!

 

Resource Of The Week

  • Check out Nifty Thrifty Dentists on Facebook! They provide awesome tips and tricks that will save you money in every corner of your practice. “Everything costs an arm and a leg,” Ashley emphasizes. It can be helpful to work with other dentists to create new, innovative ideas. Their website is another resource where dentists across the globe can collaborate and work together to form new methods and creative ways to save.

 

Find Out More

  • Follow Michael Arias on Instagram or Facebook and improve your dental practice every day!
  • Listen to more podcasts and learn more about The Dental Marketer on hiswebsite.
  • Remember that Ashley’s revolutionary dental practice is being built in real time. Follow along her incredible journey and send a message to her Facebook account if you have any questions!
Posted by Smileandco on May 22, 2017

The Making of SMILE & CO. – Episode 2

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Inevitably, life is filled to the brim with victorious highs and disappointing lows. Whether we lack the will to throw aside our covers in the morning or feel tempted to skip a daily gym session, each of us must summon the motivation and courage to press forward. Of course, this challenge is particularly difficult for those who want to build success from scratch. Join in as Michael speaks with Dr. Ashley Joves about her in-the-works dental practice, SMILE & CO. From worrisome health complications to inspiring community efforts, Ashley’s revolutionary journey is sure to inspire the entrepreneur and warrior in all of us.

 

Time-Stamped Show Notes

  • [2:50] — Michael emphasizes the challenges that come with starting something from scratch and recaps events from episode 1.
  • [03:51] — Ashley tells us about her meeting with Taryn Grows from the Folsom Chamber of Commerce in a local coffee shop. Taryn has helped her connect with the Folsom community and network with other small business-owners.
  • [6:40] — When asked how she views Chambers of Commerce, Ashley responds with, “As a startup, I think it’s a little too early to close doors on potential clients.”
  • [9:16] — The trenching and framing of SMILE & CO. has been completed! Now Ashley and her team are deciding where to place electrical outlets and other amenities. Her walls will be built from frosted glass for an open feel without sacrificing privacy.
  • [11:25] — In order to preserve a beautiful open buttress and high ceilings, Ashley will most likely use scrim to reinforce her building and hold insulation in place. Her contractor recommends the sturdy material for a wide range of projects.
  • [12:45] — Ashley receives an impromptu call from her contractor, Dave. Listen in on their conversation!
  • [14:03] — Michael reminds us about the members of Ashley’s team.
  • [17:03] — More about Ashley’s awesome team…
  • [24:45] — Ashley and her team were blown away by the look of the exposed ceiling. Unfortunately, hiding wires and piping when the walls are built with glass is both challenging and massively expensive.
  • [26:54] — Unbeknownst to her, Ashley’s team removed one of the glass walls and replaced it with a regular wall. Although they have yet to complete the incorrect well, Ashley is upset about the change.
  • [30:00] — Ashley hopes to install cabinets from IKEA instead of a custom company. That way, she can both save money and enjoy a modern design.
  • [30:42] — A truss system is an “arrangement of wooden or steel support beams configured in a triangle-shape.” The design is strong, simple, inexpensive, and easy to construct.
  • [32:00] — If Ashley had known how awesome and cool-looking truss systems are, in addition to the industrial theme she later decided to focus on, she wouldn’t have installed recessive/can lights.
  • [34:02] — “I have been struggling health-wise,” Ashley admits. Her journey has been exhausting and has taken a major tole on her mental and physical health. Her “health nut” brother has convinced her to take a few steps away from her project and focus more carefully on her health.
  • [36:32] — According to com, personal health is the fifth-most important factor in building a successful practice. “Your business can’t run without you,” Michael insists.
  • [37:19] — When pursuing a goal or starting a business, make sure to set aside time for friends and family. Maintaining healthy relationships outside of work will help you nurture a healthy perspective and keep you energized.
  • [37:35]“I cared too much everyone else’s opinions,” Ashley says. In the end, she decided instead to form decisions based on her happiness and the success of her practice.
  • [38:35]#AdviceAlert: “Prioritize,” Ashley says. “If you have a lot of stuff you have to do, you really have to organize and write them down, and check things off as you go along.”
  • [39:40] — Ashley used to follow a morning ritual before diving into work, but now she skips that routine and checks her phone and media feeds constantly.
  • [40:30]#Help-A-Dentist: If you have any application recommendations or general tips to increase positivity, let Ashley know!

 

3 Main Ideas

  1. Never be afraid to reach out to your community. One of the main focuses of SMILE & CO. is community outreach and supporting local business. Check out your local chamber of commerce and discover new opportunities in your area. Ashley is gaining a wider audience, connecting with local businesses, and receiving services that she would have never found if she never reached out.
  2. Sometimes our workloads can overwhelm us and cause us to deviate from health and personal discipline. Ashley, for example, has given up her morning routine in exchange for checking her emails and messages. No matter how busy you are, make some time for yourself. After all, your practice cannot succeed without you in the correct state of mind and physical wellbeing. Also, utilize apps and strategies that will help you stay productive and motivated—anything to keep you inspired and conscious of your health.
  3. Balancing family and work can be a challenge. For Ashley, this has been the toughest and most emotional facet of building her dental practice. As a women, spending time away from her two boys has been especially rough, considering the stigmas that surround working mothers. Make sure you have a strong support system around you and never forget to follow your aspirations, no matter how tough they may seem.

 

Help-A-Dentist

Ashley used to begin her days with a morning ritual before diving into work. Unfortunately, the scope of her project has caused her to deviate from that routine and check her phone before peeling back the sheets. Do you know about any apps that can help with planning or organization? Is there a morning routine you swear by, or a strategy that helps with productivity? Message her on Facebook and let her know!

 

Resource Of The Week

Ashley recommends the podcast S TOWN, created by the producers of Serial and This American Life. In order to slow herself down from the stresses of her practice, Ashley wanted to listen to a podcast. S TOWN did a fantastic job putting her at ease!

 

Find Out More

  • Follow Michael Arias on Instagram or Facebook and improve your dental practice every day!
  • Listen to more podcasts and learn more about The Dental Marketer on his website.
  • Remember that Ashley’s revolutionary dental practice is being built in real time. Follow along her incredible journey and send a message to her Facebook account if you have any questions!

Follow, Like, and Share The Making of SMILE & CO. on Facebook, Ashley Joves’s Personal Facebook, and Instagram.