If you haven’t tried marketing to your local post office, you’re missing out. The post office is the second largest employer in the United States, according to the U.S. Postal Service Website. Postal employees need dental care, and that’s where you come in.
The post office offers huge potential if you’re a dentist. This ground marketing tactic is simple to do and ingenious because no one is doing it. If you’ve done the usual marketing techniques like social media and postcards, you might be out of fresh ideas.
Reaching out to companies is a great way to earn more business. Once you realize that government agencies are run by individuals, you can begin strategizing a campaign to bring employees in for teeth cleanings.
Keep reading to find out how to launch an effective marketing campaign to your local post office to bring customers through your door.
Start with a Connection at the Post Office
The easiest way to market is through a connection you’ve already made. Do you have a customer who works at the post office? Maybe you chat with the person who delivers your mail. If you haven’t encountered a postal worker in a while, try making friends with one.
One of the easiest ways to make a connection with a postal worker is to be nice to the front counter person that helps you with your packages or stamps. If you make enough weekly trips to the post office, he or she will begin to recognize and chat with you.
If you still don’t have that special post office connection, don’t fear. Read on to find out another clever tactic you can do to get yourself through the side door of your local post office.
Phone your Local Post Office
If you don’t have any post office buddies, your next option is to pick up the phone and dial their number. You can make a small script ahead of time, but here are some guidelines:
All post offices have someone who makes decisions and it’s important that you speak to someone who will be able to give you permission to sell your services. Ask to speak to the post office manager.
Once you’re on the phone, let them know that a couple of their employees have tried your dental practice. Ask them if you could give the rest of the employees and their families free hygiene kits, coupons, or goodie bags loaded with toothbrushes and floss.
If they say yes, you’re in. You can set up a small booth in the breakroom with the free items and information. You could even do a lunch and learn where you speak to postal employees about their teeth and the services you offer.
Getting your foot in the door of your local post office is a great way to earn more potential business. Once you gain traction with one branch, it will be much easier to work on the second–especially if they have social proof that the other offices are allowing you to sell your services too.
Have you tried marketing to your local post office or any other governmental agency? If so, how did it go?
I offer coaching to dentists interested in knowing how to increase revenue by getting out into the community to bring traffic through the front door. If you want more helpful tips like these, or you want me to work one-on-one with you or a member of your staff, click here to learn more, or contact me at firstname.lastname@example.org.